Best-in-class CLM built in.
Veeva's CLM (closed loop marketing) is built into Veeva iRep to deliver the ultimate end user experience and richest customer interaction. But it's more than just a pretty face on the iPad. It’s an enterprise-scalable solution that supports the end-to-end closed loop marketing process. And because Veeva's CLM is delivered on a cloud-based architecture that benefited from learnings from early industry pilots, it is even simpler than you could imagine.
“The system’s closed loop marketing functions and the device’s beautiful presentation of multimedia content support more interactive customer engagements."
- Dr. Simon Clough, Managing Director, Daiichi Sankyo
What integration?
Why would you deploy a customer relationship management system and a separate closed loop marketing system only to spend time and money later to try to “integrate” them? The answer used to be that you didn’t have a choice. Now you do. Veeva’s CLM is built into iRep, so there is no integration. It just works. Simply “turn it on” and load content. And then take credit when your users applaud your (easy) work.
Offline. And connected.
Veeva synchronises all of your content with the right user seamlessly via the same mechanism that updates customer data. Therefore, your synchronised customer data and content are kept up-to-date without any hassle and are available without an internet connection. But for those times where you want to access content online, iRep offers a blended online model to seamlessly move between online and offline content, making the possibilities for unique content and differentiation nearly endless.
Improved compliance.
Don't get caught out of date. Now you can ensure that when the local regulatory agency comes calling, none of your field users are using outdated versions of printed marketing materials. iRep’s approach ensures that only the current digital materials are available. And when things change, updates can literally be made in minutes, ensuring that your messages are always compliant.
No proprietary content creation tools.
Veeva adheres to industry standard formats for content creation like HTML5 and video and image standards. That means no proprietary tools, no need to send content to your vendor for special processing and no special IT skills required for packaging. And it establishes the foundation for reusing content across channels for more consistent and lower-cost multichannel marketing.
Real-time expert.
Veeva has introduced the “real-time expert” into the face-to-face meeting by seamlessly linking to Apple’s FaceTime on the iPad. From anywhere within a presentation, simply identify the right available expert and connect to initiate a live video call. Need an answer to formulary question? Contact your reimbursement manager. How about a medical inquiry? Connect with medical affairs. You choose. You connect.
User efficiency.
If your users are like the rest of the industry, then administrative tasks are not considerably enjoyable or productive. Veeva’s CLM helps simplify and reduce the administrative burden of recording a call. iRep captures as much or as little data as you need and stores it right where you need it. So your end users can spend time on planning and selling – and be happier with their sales tool.
