Flexible and collaborative. One platform for all of Europe.


As government and commercial payers become more influential and drive further downward pressure on pricing, key account managers are being forced to build stronger partnerships with payers to improve market access. The right tools can help. But KAMs have always been underserved by software vendors and were “force-fit” into using systems that did not meet their needs. The result was incomplete and static account planning, limited collaboration and poor execution.

Veeva CRM solves this industry challenge with the only cloud-based solution built specifically for key account management. It empowers KAMs through robust account planning, relationship-building and collaboration tools. And it’s easily configurable to meet the local needs of each individual European market.

The right tools. To do a better job.

In both single- and multi-payer systems, key account managers need a specialised set of tools to efficiently and effectively manage account relationships. KAMs love Veeva CRM because it helps them do their jobs better, and it’s so easy to use. From exceptional planning capabilities to rich reporting functionality, Veeva CRM provides KAMs with the tools they need to develop more effective account strategies and build strong partnerships with key accounts.

“We’ve adopted an innovative agenda for advancing everything from our science to our interactions with stakeholders, and Veeva CRM supports it perfectly. The system’s intuitive, easy-to-use interface and rich functionality are part of our strategy for strengthening customer engagements in the UK’s changing NHS environment.”
- Dr. Simon Clough, Managing Director, Daiichi Sankyo UK

Veeva iRep, the seamless integration of Veeva CRM and CLM on the iPad, enhances customer interactions with relevant electronic content and automatically captures meeting insights. And because it’s a single application that runs locally on the iPad, you don’t have to worry about an internet connection.

Improved collaboration. Single, complete view of the customer.

Without collaboration across teams, it’s nearly impossible to optimise stakeholder engagement and develop strong, long-lasting partnerships with key accounts. With Veeva CRM, collaboration is made easy. All selling teams can finally be on on a single, integrated platform, so the right users can have access to the right data in real-time. KAMs have a complete picture of each key account from 3rd party data to sales and marketing activities.

In addition, built right into Veeva CRM is a unique private social network called Chatter. Users can easily share ideas, connect with experts, plan for key accounts and announce important information across the company. The possibilities for collaboration are endless and easily configurable.

Flexible. Single system across Europe.

Companies no longer have to deploy multiple siloed CRM platforms to account for differences across the continent. Veeva CRM is the only KAM system that is flexible enough to be deployed across all of Europe. With Veeva’s system administration tool, Veeva CRM is easily configured for the unique requirements of each and every European market.

We innovate for you.

Because Veeva CRM is a true multitenant cloud-based solution, we are able to continuously evolve our solution. And we do. Veeva believes in rapid innovation cycles and, therefore, delivers new releases multiple times per year to respond to customer needs, local regulatory requirements and other industry changes. So each customer has access to a steady flow of “automatic innovation,” an asset that appreciates over time.