CRM built just for you. No more compromising.

The European pharmaceutical industry is faced with more change and challenge than ever – the patent cliff, increased regulations, pricing pressures and limited physician access, to name a few. These unprecedented changes are forcing companies to rapidly adapt their sales and marketing models to stay ahead. In a constantly changing environment, it’s getting harder for companies to effectively educate customers and do more with less. That is, unless they have the right tool.

With over 30 customers in Europe and over 100 customers worldwide, including 17 of the top 20 largest global pharmaceutical companies, Veeva CRM is the leading cloud-based CRM solution built specifically for the European life sciences industry. Now pharmaceutical companies can better manage customer relationships and do more with less. More calls. More collaboration. More insights. More happy customers. Less headaches. Less risk. And the power to be enabled by technology – not limited by it.

More higher quality sales calls.

A technology investment only pays off when your end users embrace it. Veeva CRM was designed with the end user in mind – a surprisingly novel approach. End users love Veeva CRM because it helps them do their jobs better. It simplifies even the most complex and time consuming tasks for them. From call planning and scheduling to call reporting, sample limit compliance and territory analysis, Veeva CRM streamlines the end-to-end sales process, so representatives can spend more time doing what they do best – educating the customer.

“Winning in today’s challenging European pharmaceutical environment requires a fundamentally different commercial approach. To support our new commercial model, we wanted a CRM solution that was truly pan-European, future-proof and agile enough to grow with our organisational needs. Veeva CRM was the only solution to meet all these business requirements.”
- Wim Kockelkoren, Senior VP of EMEA Commercial Effectiveness and CEE Region, Astellas Pharma Europe

Multichannel.

Pharmaceutical and biotechnology companies have multiple touchpoints with each customer – from personal promotion through various teams to non-personal promotion via call centres, portals and apps. Too often, these communication channels are not integrated, which creates a partial view of the customer or worse, a poor customer experience. Veeva CRM is different because it was built from the ground up on a single multichannel platform. So whether you engage with a customer in person, on the phone or via the internet, all interactions are automatically captured on the same customer record, ensuring the most complete and coordinated interactions.

Collaboration across teams.

Collaboration across customer facing teams enables relevancy and consistency at every customer touchpoint. Veeva CRM’s capabilities for each team are built on a single integrated platform, so data sharing and security are built in. Therefore, only the right information is shared with the right sales team member, giving each user the information they need to do their job effectively while remaining in compliance.

Without compromise.

Integrated systems used to require compromise for some or all users. Not with Veeva CRM. From the beginning, Veeva CRM was designed to meet the specific requirements of each customer facing team. That is, specific capabilities for primary care, specialty care, medical science liaisons, key account managers and pharmacy sales. So every user feels like the system was built just for them.

More insight – not just data.

The pharmaceutical industry has no shortage of data. For sales and marketing professionals, this should be a blessing but too often feels like a curse. Historically, companies have tried to leverage home office business intelligence tools for field users, but that subjected sales representatives to a data overload and reports that were neither relevant nor actionable. Veeva CRM allows both field sales and field management to access relevant reports that are available to view online and offline.

More happy customers.

Healthcare professionals have a choice in where to get drug information. If the source is effective and trusted, they keep using it. Otherwise, they find something else. The same is true for how they engage with drug companies and communication channels. It is critical to add value during every interaction so that HCPs can view your organisation as a trusted source of information that will help them improve patient care.

More time acting as a trusted advisor and less time being “just another rep."

The Veeva CRM suite of products provides the right tools and capabilities for representatives to make the most of every interaction in the field. From exceptional planning tools and rich reporting functionality to built-in closed loop marketing on the iPad, each representative can spend more time effectively preparing and less wasting time at the customer site. More time executing on message and less time on mediocre calls. And more time acting as a trusted advisor and less time being “just another rep.”

Innovating for you.

As the industry changes, so does Veeva CRM. Because Veeva CRM is a true multitenant cloud-based solution, we are able to continuously evolve our solution. And we do. Veeva believes in rapid innovation cycles and, therefore, delivers new releases multiple times per year to respond to customer needs, local regulatory requirements and other industry changes. So each customer has access to a steady flow of “automatic innovation,” an asset that appreciates over time.

Technology as an enabler.

Doing more with less usually means IT gets squeezed and is forced to spend valuable technology resources just to “keep the lights on.” Because Veeva CRM is delivered in the cloud, many traditional IT tasks are no longer needed. No servers, no database tuning and no performance monitoring. It’s all done for you. So you are free to reallocate precious IT resources to projects that deliver real business value and innovation.

In addition to reducing initial and ongoing technology tasks, Veeva also saves you time and money on implementation and compliance. Veeva has built in many pan-European and local country requirements directly into the product. So less time is spent during projects on defining a localised baseline and more time is spent on enabling your unique business process. And with Veeva’s extensive experience supporting pharmaceutical industry data across more than 30 European deployments, we understand what it takes to comply with local regulatory requirements and data storage and privacy requirements.